movewithus will be launching a new product that will give UK residents the ability to immediately unlock 80% of the equity in their property if they are selling their home or investment.

Whilst more of consumers are looking to down-size and improve their lifestyle, movewithus said it has devised a simple product that will provide them with 80% of the market value of their home up front.

Through movewithus’ assisted sale scheme, three independent valuations as well as additional information from the Land Registry is obtained to arrive at a recommended valuation representing a true value for the property based on the open market.

Historically, movewithus said it has achieved an average of 99.7% of the recommended sale price on all transactions.

Property owners then have two choices: instruct movewithus to sell the property in the usual manner (movewithus will manage the transaction and find a buyer within four weeks) or liquidate their assets.

Those that have chosen to liquidate their assets will be given 80% of the value of their property up front which can be utilised to down-size, invest overseas or fund care-home residency.

The remaining balance (minus the normal selling costs) will be shared equally with the vendor on completion.

Robin King, director of movewithus, said: “Many IFAs have clients that are asset rich, but are unable to use the assets as they are locked into property. Rather than liquidate one’s pension, this product provides another option to help raise equity, providing certainty especially when moving house.

"There is the added advantage of this becoming a very tax efficient tool if the sale is for your primary residency.”